ZACH SWABY
ART DIRECTOR
I am a McMaster University graduate and a multifaceted creative thinker and strategist with a sharp eye for aesthetics, branding, design, and storytelling. As an Art Director, I’ve led the creative process from concept to execution—bringing ideas to life through compelling visual narratives and thoughtful brand experiences.
Having worn many creative hats across diverse industries, I’ve built a deep understanding of consumer behaviour, cultural trends, and the power of design to move people. My experience spans across experiential marketing, digital advertising, and social media—crafting and executing innovative campaigns for brands, businesses, musicians, and athletes alike.
Driven by creation and collaboration, I thrive in environments where ideas evolve into tangible impact. Whether directing a shoot, leading a design sprint, or shaping a brand’s creative direction, I’m committed to delivering work that not only exceeds expectations but also inspires and connects with audiences.
My journey as a creative began while I was still a full-time student—using the pandemic as a period of growth to refine my craft. That pursuit led me back to College to expand my design foundation, and later back to McMaster, where I completed my degree while working full-time as a freelance creative. It was during this time that everything I had learned came together, solidifying my identity as both a designer and a director.
I live life artfully—constantly inspired by the intersections of sport, art, and culture. From basketball to fashion, from music to golf, I draw from the details and rhythms of life itself. Creativity isn’t just what I do—it’s how I move through the world.
WORK EXPERIENCE
Jr. Art Director | May 2025 - Present @ Brodie Sports Group
Led end-to-end creative direction across web, social, product, and digital platforms, applying a conceptualize → visualize → refine → actualize approach: researching and generating ideas, translating concepts into tangible visual and narrative assets, iterating with teams and stakeholders, and overseeing execution to deliver cohesive, scalable brand experiences.
Directed cross-functional teams producing photo and video assets for high-visibility campaigns, ensuring creative intent aligned with strategic goals and audience impact.
Oversaw production budgets, timelines, and rollout strategies, balancing efficiency, quality, and scalability to deliver on-time, on-brand executions.
Served as a creative liaison between executive leadership and stakeholders, translating business objectives into audience-focused visual storytelling and design systems.
Spearheaded major brand initiatives, including a full brand refresh, visual identity system, updated guidelines, and website redesign, leveraging Figma to systematize design assets and roadmaps.
Introduced and championed new creative technologies, including a 3D kit-building workflow, improving efficiency, reducing costs, and scaling production.
Developed product and marketing copy to support launches and platform updates, ensuring clarity, consistency, and brand voice alignment.
Contributed to company growth, applying a repeatable creative process that helped scale revenue from
$3M to $25M through enhanced product performance and digital experiences.
Sales Development Representative | 2023 - 2024 @ Achievers
Connected with HR leaders at all levels—from analysts to C-suite executives—helping them uncover opportunities to leverage actionable insights and data for meaningful workplace transformation.
200% target attainment – Q1 2025
115% target attainment – Q2 2025
Managed 100 outbound Enterprise and National accounts to build qualified pipeline for Account Executives.
Achieved 200% quota attainment in Q1 through consistent cold calling, email outreach, and LinkedIn prospecting.
Developed and executed multi-channel outbound strategies to increase meeting bookings and conversion rates.
Led team meetings and assisted with onboarding and call coaching for new hires, focusing on objection handling and discovery.
Collaborated closely with Account Executives to ensure smooth handoff and alignment on target accounts.
Utilized Salesforce and Outreach to manage pipeline, track activity, and optimize outreach sequences.
Trained in Force Management sales methodology to improve deal qualification and messaging