Zach Swaby
DESIGNER + Marketing Specialist
I am a McMaster University graduate and a multifaceted creative thinker and strategist with a sharp eye for aesthetics, branding, design, and storytelling. As an Art Director, I’ve led the creative process from concept to execution—bringing ideas to life through compelling visual narratives and thoughtful brand experiences.
Having worn many creative hats across diverse industries, I’ve built a deep understanding of consumer behaviour, cultural trends, and the power of design to move people. My experience spans across experiential marketing, digital advertising, and social media—crafting and executing innovative campaigns for brands, businesses, musicians, and athletes alike.
Driven by creation and collaboration, I thrive in environments where ideas evolve into tangible impact. Whether directing a shoot, leading a design sprint, or shaping a brand’s creative direction, I’m committed to delivering work that not only exceeds expectations but also inspires and connects with audiences.
My journey as a creative began while I was still a full-time student—using the pandemic as a period of growth to refine my craft. That pursuit led me back to College to expand my design foundation, and later back to McMaster, where I completed my degree while working full-time as a freelance creative. It was during this time that everything I had learned came together, solidifying my identity as both a designer and a director.
I live life artfully—constantly inspired by the intersections of sport, art, and culture. From basketball to fashion, from music to golf, I draw from the details and rhythms of life itself. Creativity isn’t just what I do—it’s how I move through the world.