Zach Swaby is a branding and image consultant with a background in marketing, social media, and graphic design.
"being apart of a experiential marketing campaign for nike at the age of 16 really taught me a lot of what it takes to work in advertising and production. . . taking notes from a lot of successful creatives (directors, photographers, designers, etc)
I was blessed to be able to be a part of the blossoming world of creativity through the lens of sports, specifically - basketball, my first love.
SERVICES & EXPERTISE
Experiential
Product Launches, Influencer & Consumer Engagement, Concept Development, Event Curation, Influencer Integration, Talent Identification, Talent Acquisition, Concept Development, Campaign Integration, and Event Coordination.
Content
Creative Direction, Art Direction, Content Strategy, Campaign Creation, Videography, Photography, Graphic Design, Social Captions, Location Scout, Editing, Color Grading, Social Media, and End-to-End Production.
Design
Creative Direction, Art Direction, Graphic Design, Brand Identity, Typography, Illustration, Packaging Design, and End-to-End Production, Logo design, Vector design,
Strategy
Brand Positioning, Project Management, Category Definition, Brand Development, Consumer Experience, Research & Sport, Music, Culture, Consumer Insights, Content Strategy, Launch Planning, and Social Strategy,
Copywriting
Campaign Narratives, Social Narratives, Social Captions, Mission Statements, Brand Manifestos, Voice and Cadence finding, and Naming.
Influencer
Brand Integration, Digital Strategy, Influencer Marketing, Talent Identification, Talent Acquisition, Program Management, and Relationship Management.
Artificial Intelligence (AI)
Proficient in the use of AI, for copy, design, editing, photograph manipulation + ideation
TECHNICAL APTITUDES
Adobe Suite (Photoshop, Illustrator, Premiere Pro, Lightroom)
Specialized in Photography + Graphic Design
Art Direction
Ideation + Vision
Digital Marketing
Project Management
Presentations
Copywriting
Social Media Management
Design Direction & Leadership
Collaborative Teamwork
Influencer Marketing
Other Software (Excel, Powerpoint, Slack, Figma)