Alonzo Addae is a professional athlete who plays for the Ottawa Redblacks in the CFL. He approached me with one goal in mind – to build a brand. He was new to social media, but understood its power in growing a business. Alonzo and I go way back, so he trusted me in curating a vision that aligned with him, but also with a broad audience that would attract fans to people who were yet to know his name.
We cleaned up his socials, directed a roll-out rebrand photoshoot at Toronto's native studio, Capsul. From there, we got to work on implementing his sports business, Daely.
Podcast, Short-film, incorporating game footage x interviews, were all tasks in working with an athlete of his caliber.
I run all his socials, and continue developing his personal brand.
SCOPE – CREATIVE DIRECTION/ GRAPHIC DESIGN/ ART DIRECTION/ COPYWRITING/ PHOTOGRAPHY/ LOCATION SCOUTING
