SCOPE:
visual direction for all projects and advertising across web, social, product, and digital channels.
WORKED WITH creative teams delivering photo and video assets for large-scale campaigns and product launches.
helped present creative concepts and led brand initiatives including a full brand refresh, updated brand guidelines, and website redesign using Figma.
PRODUCT DESIGN (DIGITAL + PHYSICAL)
ON BOARDED NEW SYSTEMS (3D KIT BUILDER)
ASSISTED IN CRAFTING DECKS FOR STAKEHOLDERS + PARTNERS FOR SEASON SPONSORS AND ACTIVATIONS (REDBULL, LAZEEZ, ETC.)
SLASHER SEASON – FALL '25
DESIGNED UNIFORMS + ASSETS FOR SOCIALS
CAMPAIGN:
Enter Slasher Season—our first themed season that slices together basketball culture and film culture.
Six iconic uniforms inspired by the masters of suspense. Scream. Halloween. Nightmare on Elm Street. Friday the 13th. Child’s Play. The Texas Chainsaw Massacre. Not costumes. Not gimmicks. Threads stitched together with narrative and themes that our athletes understand that every comeback requires a little madness.
“Slasher Season” works on two levels. In basketball, it’s the player who attacks relentlessly, who refuses to be stopped, who finds a way through every defence. In cinema, it’s the unstoppable force that defines an entire genre. We merged both.Each jersey pulls from the iconography that made these films cultural touchstones. Freddy’s fire-striped fury. Michael’s calculated menace. Jason’s relentless pursuit. Chucky’s playful chaos. Leatherface’s raw power. Ghostface’s psychological warfare.These aren’t references for reference’s sake. They’re design language that speaks to what it means to compete when everyone counts you out. To show up when others stay home. To be the antihero of your own story.
COLDEST WINTER – WINTER '25
DESIGNED UNIFORMS/MERCHANDISE. LED PRODUCTION FOR ALL PHYSICAL ASSETS FOR SOCIALS & OOH USAGE.
CAMPAIGN:
Winter 1995. Hip-hop icons started wearing hockey jerseys. Not because they played the game—because the aesthetic was undeniable. Bold colorways. Unapologetic swagger. Uniforms that became cultural statements.
Then came the basketball jerseys. Oversized. Iconic. Worn on stage, in videos, on street corners. The lines between music, sports, and style didn’t just blur—they dissolved completely.That’s the era we went back to. The moment when aesthetics and athletics became inextricable. When what you wore mattered as much as how you played.
Coldest Winter explores that confluence. Six custom jersey designs that capture the collision of music, art, design, and sports. Mid-90s Hardwood Classics meet NHL swagger meet hip-hop’s fearless approach to borrowing, remixing, and making it all their own.
We studied the blocking. The striping. The way a uniform could command a room before you even touched the ball. This isn’t costume. This is culture.
Here’s what matters: You’re not wearing nostalgia. You’re wearing a lineage.The same energy that made rap icons reach for hockey jerseys—that refusal to stay in prescribed lanes, that understanding that style and substance aren’t opposites—that’s what drives you onto our courts at 40, 45, 50.
You refuse categories. You reject timelines. You understand that being an athlete and an aesthete aren’t contradictions—they’re the same damn thing.
Coldest Winter is for the ones who know that basketball isn’t just competition. It’s community. It’s culture. It’s the third place where we show up unfiltered, where weakness becomes wisdom, where the game is never just the game.
They’ll say your best days are behind you. They’ll call you washed. They’ll try to timestamp your talent.
We know better.
BRACKET SEASON – SPRING '26
DESIGNED UNIFORMS/MERCHANDISE. LED PRODUCTION FOR ALL PHYSICAL ASSETS (uniforms + apparel)
designed posts for social and print + logos and images for world building.
BRODIE 3.0 APP
icons & SOCIALS
THE WINGMAN UNIFORM
DESIGN + CONCEPT
CAMPAIGN:
You spoke. We listened.
For three seasons, the feedback was consistent: jerseys too boxy, shorts too short, fit all wrong. Not complaints. Clarity. You told us exactly what you needed. So we went back to the drawing board. Not to tweak. To rebuild.
The result is Wingman—a complete redesign of how Brodie uniforms fit, feel, and perform.
We started with a simple question: What does a 40-year-old athlete need that institutional basketball never considered? What changes when you’re competing outside the system, when you’re choosing to show up rather than being required to?The answer changed everything.
The Jersey: We went back to Hardwood Classics. Mid-90s era when uniforms were designed for the athletes who actually wore them. We studied the cut, the drape, how fabric moves when you’re competing at any age. The result: tailored, not boxy. Athletic, not oversized. The Authentic Wingman fits the way a basketball jersey should—close enough to move fast, loose enough to breathe.
Extended size range because real athletes come in real sizes. This isn’t fashion model sizing. This is built for the bodies that actually show up and compete.
The Shorts: Lengthened for flow and motion. No more fighting fabric that rides up mid-game. Waistline measurements dialed in through actual athlete feedback—not assumptions, not industry standards, but real data from real players.
The Shorts: Lengthened for flow and motion. No more fighting fabric that rides up mid-game. Waistline measurements dialed in through actual athlete feedback—not assumptions, not industry standards, but real data from real players.
And yes—our iconic slash pockets remain. Because your phone, your keys, your life matter before and after you step on court. You’re not a professional athlete with handlers managing your stuff. You’re showing up from work, from family obligations, from real life. The uniform should respect that.
The Process: Every detail has purpose. Every measurement was tested. Every cut was intentional. This isn’t about looking good in product photos. This is about performing under the lights when it matters.This isn’t fashion. This is function meeting respect.
You committed to showing up week after week, season after season, when the world told you to hang it up. We’re committed to honoring that. Every stitch, every cut, every detail—redesigned, refined, and remixed for Brodie Athletes.The old uniform served its purpose. This one serves you.
This is The Wingman. This is how we honor your game.
Respect woven into every thread.
