Led a small media team to shoot Toronto's best Vintage store for an article written by Complex News. Did overlays for the Shop's reopening and transition to having an online webstore. They wanted simple and to the point, reflecting their own ethos.
OBJECTIVE
To create a roll out campaign for IVWT's launch of their online webstore.
WHAT WE'VE DONE
1. Created a storyline and spotlight on the owners, emphasizing the small business perspective.
2. Shot full length footage for web and social media use.
3. Used existing brand identity and ethos to capture and lead the cadence of the project.
4. Landing page redesign & optimization
Credited by Complex & IVWT
