Worked with GFC From 2020 through 2022. I coordinated, assisted directed, and produced all of their content for socials. Ran the socials, and managed their social media accounts during this tenure.
F/W '21
S/S '22
F/W '22
OBJECTIVE
Product launch campaigns. Assisted in Creative Direction and development of their campaigns. Managing socials and tracking engagement to ensure growth of the company and success of the campaigns.
SHOOT DAYS CONSISTED OF
1. Prepared Conceptual Brief: Developed a detailed creative brief outlining the visual concept, mood, and key elements for the shoot, aligning it with the GFC's image and target audience.
2. Collaborated with Team: Worked closely with photographers, stylists, and makeup artists to communicate the creative vision, ensuring everyone was on the same page and contributing to the cohesive execution of the shoot.
3. Location Scouting and Set Design: Conducted location scouting to find suitable environments aligning with the shoot concept. Collaborated on set design to create visually compelling and brand-appropriate backgrounds.
4. Directed Talent & Crew: Provided clear direction to models, ensuring poses and expressions matched the desired aesthetic. Directed the camera crew, stylists, and other team members to maintain the creative vision.
5.Reviewed Content and final touches: Revisions made for the final treatment before being sent over to GFC for their commercial use.
RUNNING SOCIALS + ADVERTISEMENTS
Managed all social media accounts during my tenure there. I successfully tracked and grew engagement through a variety of strategies and methods.
Influencer marketing: Reaching out to agents and being able to secure minor contracts with influencers in exchange for a carousel post or story.
SEO + Google Ads – Learned how to become proficient at running advertisements and using keywords to drive more traffic to the online web store as well as to the Instagram page. Successfully grew the page from 12k to 25k in my time working with them.
