LAST LETTER
Founder & Designer
Last Letter is a bespoke outerwear concept rooted in heritage varsity culture and personal storytelling. The project reinterprets traditional institutional letterman jackets as individualized narrative garments — designed to commemorate personal milestones through craftsmanship and customization.
Concept
Inspired by the tradition of varsity jackets awarded by institutions such as McMaster Engineering, Last Letter reimagines that legacy format for a broader audience — transforming academic and athletic recognition into a customizable storytelling product.
The premise: create garments that function as wearable milestones — as permanent and personal as a tattoo, but built within a timeless silhouette.
Role
Founder / Designer / Creative Director
Developed brand concept, positioning, and visual identity
Sourced vintage jacket blanks to reinforce authenticity and sustainability
Partnered with a specialty chain-stitch embroiderer for hand-finished detailing
Designed custom typographic layouts and personalization systems
Managed client consultations and one-to-one commissioning process
Creative directed launch photoshoot and brand imagery
Strategic Approach
Heritage Recontextualized
Anchored the product in established varsity traditions dating back to early 20th-century collegiate athletics, leveraging familiar visual codes while reframing them for individual storytelling rather than institutional recognition.
Craft as Differentiation
Positioned hand-chain stitching and vintage sourcing as core value drivers, elevating the product beyond fast-fashion customization into heirloom-level craftsmanship.
Direct-to-Client Model
Operated on a one-to-one commission structure, allowing for deep personalization while testing demand ahead of potential scaled production runs.
Execution
Designed customizable embroidery templates adaptable to individual narratives
Built supplier relationships for sourcing high-quality vintage blanks
Conducted launch photoshoot to establish tonal direction and brand world
Managed ongoing bespoke orders and fulfillment
Current Status
Last Letter continues to operate on a commissioned basis, with long-term plans to expand into limited capsule collections while preserving the brand’s commitment to craftsmanship and narrative integrity.
