THE ANNUAL NIKE ALL CANADIAN GAMES
Producer
Formerly the BioSteel All Canadian Games, The Annual Nike All Canadian Games is a national showcase featuring the top 48 Canadian high school athletes across North America. The event serves as a media-forward platform spotlighting emerging talent to fans, analysts, and collegiate recruiters.
Objective
Translate Nike’s global creative direction into a localized visual identity reflective of Canadian basketball culture
Build a cohesive event environment across court, uniforms, and media outputs
Develop a media-ready platform that amplified athlete visibility across broadcast and digital channels
Role
Producer & Art Director
Scope: Project Management / Set Production
Scope: Project Management / Set Production
Co-produced Media Day and Event Weekend programming
Directed athlete shoots and managed on-site media team under Nike’s creative framework
Coordinated logistics, scheduling, and production workflows across multiple stakeholders
Oversaw execution of event-wide design system including uniforms, court vinyl, environmental graphics, and in-venue collateral
Captured and curated BTS content to support real-time and post-event media distribution
Strategic Approach
Brand Translation
Worked within Nike’s established creative inspiration to ensure alignment with brand standards while embedding distinctly Canadian basketball references through typography, color treatment, and environmental storytelling.
Integrated Event System
Ensured visual cohesion across physical and digital touchpoints — from uniforms and court graphics to social assets and media distribution packages — reinforcing event recognition across platforms.
Media Amplification
Collaborated with key basketball media platforms including House of Highlights, Overtime, and Uninterrupted to optimize content capture and maximize post-event reach.
Execution
Timeline: 3-month production cycle
Phases:
Phases:
Budget & Venue Confirmation
Design System Development
Media Day Production
Event Weekend Execution
Managed cross-functional coordination between brand stakeholders, production teams, media outlets, and athlete representatives to deliver a seamless on-site experience.
Outcomes
700+ live attendees
100,000+ social reach across media platforms
National media exposure including coverage from ESPN and Sportsnet
Elevated positioning of Canadian high school basketball within a globally recognized brand framework
