Previously known as the Bio-Steel All Canadian Games, now titled 'The Annual Nike All Canadian Games' is a showcase event for the best 48 Canadian HS boys and girls in North America.
Objectives:
Create identifiable and resonating assets that speak to Canada basketball
Provide media coverage of the individual athletes and events
Provide a platform for the tournaments media
ROLE + RESPONSIBILITIES:
Event: Co-Producer + Director
Coordinated logistics and scheduling for Media Day
Directed players and managed media team according to creative inspiration log provided by Nike and Creative Director.
Shot BTS + Curated and made executive decisions on specific assets used (Design language, Uniforms, court vinyls, posters in the gym)
Target Audience:
Basketball fans in Canada AND Outside (Canadian Basketball is a constantly growing entity, and with more exposure to Canadian talent; it is important to to develop a brand and visual identity that Basketball fans can identify Canada Basketball with specifically.)
Media and Analysts (ESPN, Sportsnet, Overtime Canada, and OTE)
College Basketball Recruiters
Friends and family of the players
Bloggers and Influencers (Celsius fits, League fits, Kyle Parkinson)
Execution:
Timeline: Planned over 3 months
Key Milestones: Receiving budget from Nike, finalizing venue, collaborating with Basketball media outlets (House of Highlights, Overtime, Uninterrupted)
Phases: Planning, Design, Media Day Execution + Event Weekend Program
Outcomes and Results:
Attendance: Over 700 attendees
Engagement: Social media reach of 100,000+
Visuals: (Include images/videos of the event, promotional materials, and behind-the-scenes shots)
SCOPE – ART DIRECTION/ GRAPHIC DESIGN/ PROJECT MANAGEMENT/ SET PRODUCER
