Project Coordination:
Scheduled and managed timelines for creative projects, ensuring timely deliveries.
Collaborated with different departments, such as design, marketing, and production, streamlined workflows and ensured cohesive execution.
- On location project managing of pop-up stores, tournaments, showcases, product launch events, and out of office activations.
Creative Development:
Facilitated brainstorming sessions to generate innovative ideas for campaigns, product launches, and branding initiatives.
Overseen the production of creative assets, including directing photo shoots, video productions, and graphic design elements.
Product Development:
Collaborated with the product development team to conceptualize and refine product designs – Curated & Create collection (F/W '24 + S/S '25)
Ensure that creative designs align with product specifications and market trends.
Provided feedback and creative input during the product development process, from initial concept to final product launch.
Graphic Design:
Created visually appealing graphics for various media, including digital, print, and social media platforms.
Maintained brand consistency across all design elements, ensuring that graphics adhere to the company's style guide.
Utilized design software, such as Adobe Creative Suite, to produce high-quality visual content.
Content Creation:
Developed and produced content for smaller, around-the-office and lifestyle aspects of the business, showcasing company culture, daily operations and product highlights.
Captured and edited photos and videos for use on social media and marketing materials.
Collaborated with the marketing team to align content with broader campaign strategies and company messaging.
Vendor and Resource Management:
Liaise with external vendors, such as photographers, illustrators, and content creators, to ensure the quality and consistency of creative outputs.
Managed budgets and resource allocation, ensuring projects are delivered within financial constraints.
Scheduled and managed timelines for creative projects, ensuring timely deliveries.
Collaborated with different departments, such as design, marketing, and production, streamlined workflows and ensured cohesive execution.
- On location project managing of pop-up stores, tournaments, showcases, product launch events, and out of office activations.
Creative Development:
Facilitated brainstorming sessions to generate innovative ideas for campaigns, product launches, and branding initiatives.
Overseen the production of creative assets, including directing photo shoots, video productions, and graphic design elements.
Product Development:
Collaborated with the product development team to conceptualize and refine product designs – Curated & Create collection (F/W '24 + S/S '25)
Ensure that creative designs align with product specifications and market trends.
Provided feedback and creative input during the product development process, from initial concept to final product launch.
Graphic Design:
Created visually appealing graphics for various media, including digital, print, and social media platforms.
Maintained brand consistency across all design elements, ensuring that graphics adhere to the company's style guide.
Utilized design software, such as Adobe Creative Suite, to produce high-quality visual content.
Content Creation:
Developed and produced content for smaller, around-the-office and lifestyle aspects of the business, showcasing company culture, daily operations and product highlights.
Captured and edited photos and videos for use on social media and marketing materials.
Collaborated with the marketing team to align content with broader campaign strategies and company messaging.
Vendor and Resource Management:
Liaise with external vendors, such as photographers, illustrators, and content creators, to ensure the quality and consistency of creative outputs.
Managed budgets and resource allocation, ensuring projects are delivered within financial constraints.
Develop Influencer Marketing Strategies:
Spearheaded the brands social outreach, developing a large list of potential collaborators + influencers to approach with PR packages, UGC opportunities, and brand partnerships. Built out the foundation for future brand installations surrounded by the use of influencers.
PROJECTS / BALL DON'T STOP TOURNAMENT (TORONTO + VANCOUVER)
JET-TEK COMPRESSION LINE / PRODUCT LAUNCH / GARMENT SAMPLE PROCESS + DESIGN / EVENT CURATION
CREATIVE WORK FOR OVER 120+ SCHOOL/CLUBS – DESIGN & PRODUCT IDEATION / ALL SPORTSWEAR APPAREL (BAGS, JERSEYS, TRACKSUITS, ETC)
+++ MORE
CAMPAIGN / PRODUCT SHOTS
STUDIO PHOTO WORK
PROFICIENT AI USE
CREATIVE DIRECTION
EVENT PLANNING
GARMENT DESIGN
CREATE
REFINE
EXECUTE
CREATIVE CONCEPTION FOR UPCOMING FALL / WINTER 24 COLLECTION
